Not just a Marketer.
I'm an Engineer who sells.

Elected as the official representative of UVic-UCC within the UNICAT Ambassador Program, this role is part of a prestigious initiative connecting Catalan universities with European Union institutions.

Specifically, I represented my university internationally at networking and institutional events held at the Council of the European Union in Brussels. My goal was fostering collaboration between students, universities, and European organizations.

Additionally, I was responsible for establishing key connections, advising exchange students, and promoting academic and professional opportunities across the EU.

Appointed by the Inter-university Council of Catalonia (CIC), this experience strengthened my skills in leadership and diplomacy. Consequently, it contributed to the international visibility of Catalan higher education within the European landscape.

I built, planned, and executed the creation of Wandereds. This premium Shopify brand was started from zero with a data-driven strategy and a clear mission: to transform a simple supplier concept into a scalable lifestyle business.

Therefore, I designed the entire business and marketing architecture. This included defining the brand identity, developing the store, and managing every growth lever — from conversion funnels to creative direction.

Conversion Rate Optimization (CRO)

I redesigned landing pages and implemented UX improvements. Furthermore, I added custom scarcity scripts to drive urgency while keeping a clean, limited-edition aesthetic.

Email Marketing & Automation

I built a complete Klaviyo system with storytelling-based pop-ups. As a result, automated nurturing and retention flows boosted customer lifetime value.

Paid Media & Creative Direction

I developed Meta Ads campaigns with structured A/B testing (UGC vs professional). Simultaneously, I used AI-assisted tools to design ad creatives that aligned the brand’s visual identity with its emotional message.

Key Results

• 0 → 30+ paying customers within 3 months.
• Expanded into premium backpacks with a 4.8-star rating.
• Built distinct positioning around “Take the Step Forward”.

Wandereds became a comprehensive lesson in entrepreneurship, blending creativity and technology to build a brand that sells through identity.

I founded and led AdImproves.com, a performance marketing agency. We helped U.S. construction companies generate predictable revenue through full-funnel strategy and automation.

Essentially, I designed data-driven marketing systems that turned offline contractors into digital-first businesses with measurable ROI.

Revenue Growth & ROI

Clients consistently generated an average of $90,000 in new revenue within 3 months. Moreover, recurring gains of ~$30,000 per month were achieved with just $2,000 in ad spend.

Automation & Systems

I developed custom GoHighLevel CRM infrastructures. Because of this, automated funnels with integrated scheduling boosted lead conversion 3–4× through AI-enhanced nurturing.

Leadership

Managing 5+ clients and a remote creative team taught me how to design systems where creativity and data work together to produce sustainable business growth.

I assisted the production and logistics departments in one of Spain’s leading furniture manufacturing plants, ensuring operational efficiency across supply processes.

Primary responsibilities included coordinating inventory control, preparing client orders, and managing delivery documentation. This was vital to guarantee accuracy and traceability.

Furthermore, I operated warehouse equipment and supported on-site teams to optimize material handling.

Collaborating with logistics personnel ensured customer satisfaction. Through this experience, I developed strong attention to detail and teamwork skills that became essential in my later project management roles.